Email Bounce Rate: Why You're Losing Leads (And How to Fix It)

Bounce rate is a system signal

High bounce rates usually indicate data decay, weak list hygiene, or inconsistent sending infrastructure.

Fastest improvements

• Remove role-based and disposable addresses before launch.
• Re-verify stale segments older than 30 days.
• Ramp daily sending volume gradually instead of spikes.

Metric to watch

Keep hard bounce rate below 2% on new campaigns to preserve inbox placement.